WILD MOVE® is India's first Unconventional Fitness Lifestyle Brand, founded by Shubham Jain Nahta in 2024. Built on the philosophy that fitness is more than just an activity—it’s a way of life—Wild Move revives ancient training methods that have shaped human strength for centuries.

We believe conventional workouts lack the depth and connection of traditional fitness. From swinging Mudgars and Maces to carrying weighted loads, our ancestors trained in ways that were both functional and instinctive. Wild Move promotes these primal movements making fitness engaging, artistic, and deeply fulfilling.

At Wild Move, we are not just a brand; we are a tribe. Our handcrafted and forged fitness tools are designed to be both functional and artistic, blending premium materials with superior craftsmanship. All our products are 100% Made in India. Whether you seek strength, endurance, or a sense of belonging, Wild Move is here to empower your journey.

Join the movement. Be part of the Wild Move Tribe.